Last updated: March 2025
Asda Hero is a budget-friendly dog food range sold exclusively at Asda in the UK. But is it a good choice for your dog? In short, the dry food scores poorly (only 19% on the All About Dog Food rating system), while the wet food fares better (44–46%). If you’re looking for a balanced diet on a tight budget, the wet recipes are the more acceptable option, though neither matches the nutritional quality of mid-range or premium brands. For a broader perspective on choosing the right food for your dog, check out our complete dog food buying guide.
Disclosure: This review is based on independent testing and analysis. We do not receive payment from Asda or Hero. If you purchase via affiliate links, we may earn a small commission at no extra cost to you.
How We Tested
Our team evaluated Asda Hero dry and wet foods over a two-week period with three adult dogs of different breeds. We assessed ingredient lists, guaranteed analysis, AADF scoring, and owner-reported experiences from online communities (including Facebook groups). Pricing was checked at Asda stores and online as of March 2025.
Direct Answer: Should You Buy Asda Hero Dog Food?
For most dogs, no, especially not the dry kibble. The dry food contains less than 30% meat content (mostly rendered poultry meal and derivatives), lists wheat as the first ingredient, and includes artificial preservatives and colourings. Our testing found that dogs experienced loose stools and flatulence within three days, likely due to the high wheat and low-quality protein. The wet food, while still average, is a safer choice because it uses simple, recognisable ingredients like chicken breast in gravy, and has no artificial extras.
Ingredient Quality and Nutritional Analysis
What’s Inside Asda Hero Dry Food?
The recipe starts with wheat (unlabelled as whole or flour), followed by poultry meal (a rendered meat powder with undefined species), and includes added salt, artificial colours (E124, E110), and preservatives. In our testing, we found that the kibble feels greasy and has a strong cereal smell. The AADF rating of 19% reflects the low meat content (<30%), high carbohydrate load, and use of cheap fillers.
Wet Food: A Step Up?
The wet food (trays and pouches) lists chicken broth, chicken breast, and rice or vegetables as main components. Ratings range from 44% to 46%. Our team evaluated three flavours, chicken, beef, and lamb, and all had a pâté consistency with visible meat shreds. Dogs ate them readily, but the protein content is still moderate. A veterinary nutritionist we consulted (Dr. Sarah P., MVSc) noted that the wet food lacks omega-3 fatty acids and specific vitamins (like vitamin D3 from natural sources), meaning it shouldn’t be fed exclusively for long periods. If you want to see how it stacks up against other top choices, browse our ranking of the best wet dog foods in the UK.
Owner Reports and Safety Concerns
We analysed user feedback from Facebook groups (e.g., “UK Dog Food Reviews & Tips”) and found a pattern of complaints involving the dry food:
- Parasites: Several owners reported finding live mites or larvae in sealed bags (source: Facebook, 2023–2024 posts).
- Allergies: Vomiting, itching, and ear infections were noted, particularly in breeds prone to grain sensitivities (source: Facebook, 2024).
Asda has not issued a recall related to Hero, and the manufacturer (EG Group, based in Leeds) maintains standard quality control. However, our experience aligns with these reports, we observed mild skin irritation on one dog after 10 days on the dry food. For dogs with known sensitivities, our guide on the best dog food for allergies and sensitive stomachs may be a better starting point.
Pricing and Value
| Product | Price per day (for a 20kg dog) | AADF Rating |
|---|---|---|
| Dry kibble (2kg bag) | ~30p | 19% |
| Wet tray (100g) | ~40p | 44–46% |
Compared to similar budget brands (like Bakers or Butcher’s), Hero’s wet food is cheaper per serving, but the dry food is among the worst-scoring in its price bracket.
Health and Safety Disclaimer
This review is for informational purposes only and does not constitute veterinary advice. Always consult a qualified vet before changing your dog’s diet, especially if your pet has existing health conditions or allergies.
Frequently Asked Questions
1. Is Asda Hero dog food approved by the PFMA?
Yes, EG Group is a member of the Pet Food Manufacturers’ Association (PFMA), meaning they follow UK safety and labelling laws. However, compliance does not guarantee nutritional excellence.
2. Can I feed Asda Hero dry food to a puppy?
No, the dry formula is not labelled as suitable for growing puppies. It lacks the balanced calcium, phosphorus, and DHA levels required for proper development. Stick to a brand that meets FEDIAF guidelines for puppies.
3. What’s the best Asda Hero product for adult dogs?
The wet chicken in gravy tray (46% AADF) is the top-rated option. It’s free from artificial additives and uses simple ingredients. For a complete meal, mix it with a higher-quality dry food or cooked vegetables.
4. Does Asda Hero contain any meat meal or by-products?
Yes, the dry food contains poultry meal and unspecified animal derivatives. The wet food uses named meat (chicken breast) but also includes derivatives in some trays. Check the ingredients list on each pack.
5. How does Asda Hero compare to Tesco’s own-brand dog food?
Tesco’s dry options (e.g., Tesco Complete) typically score higher on AADF (around 30–35%) due to better meat content and fewer artificial additives. Hero’s wet food is roughly equivalent to Tesco’s own range, but Hero is cheaper by about 10p per tray.
Final Verdict
Asda Hero dry food is poor value and poor nutrition, there are many better options at similar or slightly higher prices. The wet food is acceptable as an occasional meal or topper, but not as a staple. Our testing confirms what the ratings suggest: save your money and look for a brand with at least 50% meat content (e.g., Wainwright’s or Lily’s Kitchen). If budget is your primary concern, consider mixing the Hero wet food with a small amount of a high-quality complete dry food to improve the overall balance.
