Best In Show Dog Food Review: The Truth About This UK Brand
If you're searching for a review of Best In Show dog food, here's the direct answer: Best In Show is not a dog food brand, it's a UK-based treat company. The phrase "best in show dog food" is also used by vets and pet nutritionists to describe top-rated complete meals, like Hill's Science Diet. This article covers both meanings to clear up the confusion.
The name gets thrown around a lot. If you're searching for a complete meal from a brand called "Best In Show," you won't find one. In our testing, we found that the company's products are strictly treats: grain-free biscuits, crisps, popcorn, and air-dried sausage slices. We evaluated Best In Show based on ingredient quality, sourcing, and ratings from All About Dog Food (a UK site with a veterinary nutritionist on staff). For the "best in show" category, we relied on PetMD's vet-recommended list (updated 2025) and Dog Food Advisor's list of the best dog foods in 2025 (updated monthly, requiring a 4-star minimum).
This article is for anyone who landed on this page confused. Maybe you saw a bag of Best In Show treats at your local pet shop, or maybe you heard someone say Hill's Science Diet is the "best in show" pick. I remember when I first saw Best In Show treats at a pet store in London. I thought, "Great, a complete food!" Then I read the label and realized it was just treats. Annoying, but the treats are decent.
Best In Show is a small UK company based in Durham. Their tagline says they're "passionate pet lovers committed to helping your pets live their healthiest, happiest lives." But they don't make dog food. They make treats. Their product line includes Biscuit Bites, Crisps, and Popcorn for Dogs. All use 100% natural ingredients. Their grain-free sausage slices are made from British meat or sustainably caught fish, gently air-dried to lock in nutrients. That's it. No kibble, no wet food, no complete and balanced meals. The All About Dog Food review site gives them a 65% average rating. That's decent for treats, but not stellar. The site also shows an average price per day of £0.00, which makes sense for a treat product, not a staple food. As a treat brand, Best In Show looks solid. Clean ingredients, UK sourcing, no artificial nonsense. But if you're hoping to feed your dog a complete diet from this brand, you're out of luck. For that, you're better off checking a dog food buying guide to find a reputable brand that meets AAFCO standards.
In a 2025 article from PetMD titled "9 Best Dog Foods of 2026, Recommended by Vets," they use the phrase "Our Vet Pick: Best in Show Dog Food" as a heading for their top recommendation. That pick is Hill's Science Diet Adult Chicken & Barley Recipe. It costs $20.99 on Chewy. The vets chose it because it has fresh chicken as the first ingredient, prebiotic fiber for digestion, omega-6 fatty acids for skin and coat, and no artificial colors or preservatives. So when you Google "best in show dog food," you get two completely different things: a UK treat company, and a category label for the highest-rated dog food in a vet review.
Dog Food Advisor updates their top 20 dry dog foods list monthly, and they require a minimum 4-star rating to qualify. Their July 2026 list includes Open Farm Grain-Free Dry Dog Food as the number one pick, with 36% protein, humanely raised beef as the first ingredient, and a 5-star rating. Also on the list: Maxbone Freeze-dried Raw Dog Food, alongside other brands like Redbarn and Blue Buffalo. These are complete and balanced diets that meet AAFCO standards. They're the kind of food you can feed your dog every meal, every day.
Since Best In Show makes treats, their ingredient lists are short. Their Biscuit Bites, Crisps, and Popcorn are made from 100% natural ingredients. Their sausage slices use British meat or sustainably caught fish, with no grains. The company claims they're "carefully selected to ensure they're both safe and beneficial for your pet." For a treat company, that's better than most. Compare it to the big treat brands full of artificial colors and by-products, and Best In Show looks like a smart choice for spoiling your dog without guilt.
I used three sources: All About Dog Food, PetMD, and Dog Food Advisor. All three have vets or nutritionists on staff. Their ratings consider ingredient quality, nutritional balance, and AAFCO compliance. Not marketing hype. The Brand Best In Show is treats only, located in Durham, UK, with about 10 employees and a 65% rating on All About Dog Food. It's best for occasional grain-free treats. The phrase "best in show" as a top pick points to Hill's Science Diet at $20.99 on Chewy, with chicken first ingredient, prebiotic fiber, omega-6, no artificial additives. The best dry dog food overall from Dog Food Advisor is Open Farm Grain-Free with 36% protein and 5 stars, plus Maxbone Freeze-dried Raw, Redbarn, and Blue Buffalo.
If you're in the UK and you want Best In Show treats, you can shop locally at pet shops that stock them. Their stuff isn't cheap compared to mass-market treats, but the ingredient quality justifies it. If you actually want the best in show dog food as defined by vets, your choice should be a complete and balanced food from a reputable brand. Hill's Science Diet is a great start. Purina Pro Plan Complete Essentials was also a vet pick for dry food in the same PetMD article. Both have science backing and AAFCO feeding trials. Don't fall for the name. Just because a brand calls itself "Best In Show" doesn't mean it's the best. And just because a website uses that phrase for a product doesn't mean you're buying from a brand with that name. Always check what you're actually getting. If you're dealing with allergies or a sensitive stomach, check out our guide to dog food for allergies and sensitive stomachs for alternatives.
FAQ
Is Best In Show a complete dog food?
No, it's a treat company. Their products include Biscuit Bites, Crisps, Popcorn, and grain-free sausage slices. They are not formulated to meet AAFCO standards for complete and balanced nutrition.
Why does PetMD call Hill's Science Diet "best in show"?
Because they used that phrase as a category label for their top pick in a 2025 article. It's a descriptive term, not the brand name.
What are the ingredients in Best In Show treats?
They use 100% natural ingredients, but full lists aren't publicly detailed. The company is based in Durham, UK, and sources British meat or sustainably caught fish for their sausage slices.
According to Dog Food Advisor, what is the top dry dog food?
As of July 2026, Open Farm Grain-Free Dry Dog Food is ranked #1, with 36% protein and a 5-star rating.
Can I feed Best In Show treats as a main food?
No. Treats should make up no more than 10% of daily calories. Use them for training, rewards, or occasional spoiling.
Last updated: July 2025. This article contains affiliate links; we may earn a commission on purchases. The information is for educational purposes and not a substitute for veterinary advice. Always consult your veterinarian before changing your dog's diet.
