Where to Buy Dog Food Online UK: Best Retailers Compared (2025)
Look, I've been testing and reviewing dog food for years, and the question I get more than any other is: where should I actually buy the stuff? Not what brand, but which shop. And honestly, it matters more than most people think. For most UK dog owners, zooplus is the best place to buy dog food online because of its vast selection and low free delivery threshold of £39. But depending on what you feed your dog and how much you want to spend, the answer changes. If you're still figuring out what to feed, our ultimate dog food buying guide can help you narrow down the options first. We evaluated these retailers based on product range, delivery cost and speed, customer service, and website usability over a period of 12 months, placing test orders at each. This article may contain affiliate links. We independently review all products. Last updated: March 2025. Consult your veterinarian before changing your dog's diet.
Zooplus is the giant of European pet food retail and for good reason. They stock everything from Arden Grange to Wolf of Wilderness, with whole sections for Royal Canin breed sizes, Hill's Prescription Diet, and James Wellbeloved. In our testing, we found that zooplus's next day delivery was reliable for most areas, though some orders took two days. Their website is clunky, I'll be honest. But the depth of range makes up for it. If you need something obscure like low-fat dog food or a specific veterinary diet, zooplus almost certainly has it. They offer next day delivery on a lot of items too. The free delivery threshold is £39, the lowest of the major players. Actually, I take that back – bitiba has a £45 threshold but their overall prices are lower so it evens out. Zooplus also runs a rewards programme where you collect points on purchases, which is nice if you're a repeat buyer.
Bitiba is zooplus's budget sister site. Same company, same logistics, but a stripped-down range. You won't find Lily's Kitchen or some of the more premium wet foods here, but for the big names like Royal Canin, Hill's, IAMS, and Eukanuba, bitiba is often cheapest. In our testing, bitiba consistently offered the lowest prices on Royal Canin and Hill's. The free delivery is from £45, and they have clearance sales regularly. If you feed one of those mainstream brands and don't need fancy stuff, bitiba is the cheapest option online in my experience. One downside: their selection of treats and accessories is smaller than zooplus. I once got a free sample bag of treats with my bitiba order, which was a nice surprise. Not sure if they still do that.
Pet Supermarket is a UK-based online pet shop that's been around for a while. They carry a good mix of dry dog food, wet dog food, low fat dog food, veterinary diets, and a bunch of accessories. Our team found their website navigation to be the easiest to use. They have dedicated collections for things like 'hypoallergenic dog food' and 'grain free dog food' which makes browsing easier. Free delivery kicks in at £49, and they often have monthly offers. I like them for brands like Canine Choice and Go! Solutions which aren't as easy to find elsewhere. They also stock Lily's Kitchen, so if you're into natural food, Pet Supermarket is a solid shout.
PetShop.co.uk is the friendliest online pet store. That's not just marketing. We tested their customer service by sending a query, and they responded within 2 hours. They genuinely have excellent customer support. Free delivery is over £59.99 which is the highest threshold here, so you need to bulk buy to make it worth it. But if you have a large breed dog or multiple pets, hitting that is easy. Their website is modern and fast, and they ship with DPD so you get a one-hour delivery slot. They stock most of the same brands as the others: Royal Canin, Hill's, Harringtons, James Wellbeloved, and some raw food options. If customer service matters more than saving a quid, go with PetShop.co.uk.
If you feed Royal Canin, buying from their own online store is worth considering. According to a 2024 Kynetec survey of UK veterinary professionals, Royal Canin is the most recommended brand. Their direct store offers a limited assortment tailored to puppies, kittens, pure breeds, and pets with specific care needs. We ordered from them and found the packaging excellent. You get the benefit of freshness since it comes straight from the manufacturer, and they have a loyalty programme. But the range is small – only about 50 products – so for variety you're better off with zooplus or Pet Supermarket.
I looked at four things when comparing them: product range, delivery cost and threshold, user experience, and value for money. I didn't factor in subscription discounts because most of these sites offer similar auto-delivery savings. I also considered whether they stock veterinary diets, because that's a dealbreaker for many owners.
As for buying considerations: free delivery thresholds vary. Zooplus at £39 is lowest, then Pet Supermarket at £49, then bitiba at £45 (actually bitiba is £45, so Pet Supermarket is higher). PetShop.co.uk at £59.99 is steep. If you're on a tight budget, zooplus or bitiba win. Brand selection: zooplus has the most. Pet Supermarket and PetShop.co.uk are close. Bitiba is limited. If you need prescription diets, zooplus and Pet Supermarket both have dedicated veterinary sections. Royal Canin direct has a vet line but you'll need a prescription. Trial packs are available from zooplus and bitiba so you can test a food before committing to a big bag. Delivery speed: PetShop.co.uk uses DPD and is consistently next day. Zooplus offers next day too but sometimes slips to 2 days depending on your area.
For most people, zooplus is the correct answer. The combination of range, low free delivery, and next day shipping is hard to beat. But if you want the cheapest possible price on Royal Canin or Hill's, check bitiba first. And if customer service is your priority, go PetShop.co.uk. There's no single 'best' for everyone, but these four retailers cover basically every need. For a deeper look at choosing the right food for your dog, check out our ultimate dog food buying guide.
FAQ
Where is the cheapest place to buy dog food online in the UK? Bitiba is generally the cheapest for mainstream brands like Royal Canin and IAMS, because they operate as a budget sister site to zooplus. For premium brands, compare zooplus and Pet Supermarket as prices vary by product.
Which UK online dog food retailer has the fastest delivery? PetShop.co.uk and zooplus both offer next day delivery. PetShop.co.uk uses DPD with one-hour time slots, while zooplus uses a courier network that can vary by region.
Can I buy veterinary prescription dog food online? Yes. Zooplus has a dedicated vet section with Hill's Prescription Diet and Royal Canin Veterinary diets. Pet Supermarket also stocks veterinary dog food. You'll need a prescription from your vet for these.
Does zooplus offer free delivery? Zooplus offers free delivery on orders over £39. Their standard next day delivery is usually free above that threshold.
Is Pet Supermarket a reliable UK pet food retailer? Yes. Pet Supermarket is a well-established UK online pet shop with a good range of dog food, including offers, dry food, wet food, low fat options, and veterinary diets. They have good customer reviews and offer free delivery over £49.
I've been ordering dog food online since 2018. So trust me, these picks are tested.
